Here is a recent job from Aart Dept located in Del Rio Tx. If you are following this blog you may already know that Aart Dept Printing and Design specializes in business card design and production. It offers some of the lowest prices and only the highest quality when printing professionally designed business cards to make your business stand out from the rest.
The following business card was designed for a Del Rio local business that rents out Port-a-potties. The logo was created first using Illustrator CS2. The artist wanted it to look "clean and fresh". The sphere and arrow are characteristic of businesses that have to do with recycling, waste disposal, clean energy, and such. The colors were chosen with cleanliness in mind. A light "minty" green seemed very appropriate and contrasts well with the orange.
Contact information was blurred out for privacy
Once the logo was done the business card was put together in photoshop cs2. A business card template was not used but sizes for business cards are pretty much the same everywhere. The finished printed card should measure 3.5 x 2 inches when trimmed. Therefore, a new document was created that measured 3.75 x 2.25 inches to allow 1/8" bleed on each side. Some companies require less bleed. The imprint area, or safe area, is normally 1/8" away from the product edge. The imprint area will measure 3.25 x 1.75 inches.
Next, the image of an old outhouse was used as the customer requested. The image was chosen because the outhouse is situated in a peaceful, green area and that seemed perfect for the overall look being sought. Photo was cropped and faded with a gradient on the outside edges. Afterward, the logo was placed. A dropshadow was added to the logo in order to make it stand out. The background was given lesser opacity to make the text more readable and the card less busy. Colors from the logo were used for the text.
The other side of the business card was created with the idea of stressing business identity since the company did not have a logo prior to this. It seemed adequate to bring greater attention to the logo as it is the one thing customers usually remember aside from the company name. For this reason the logo was enlarged and placed where it would be noticed. Inner glow, dropshadows and inner bevel effects were used in making it contrast with the flat, almost grayscale, image of the port-a-potty to the left. The port-a-potty image was then faded in the background to make the black text on top more legible.
The business cards were printed full color on both sides on 14pt gloss cover stock and UV coated for a sleek appearance and durability.
All this was provided for the low cost of $69.99. The price includes art services and shipping. Pretty good deal for the troubling economic times we are living don't you think? For your next printing project think Aart Dept Printing & Design and leave your email address as a comment to this post.
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